RealFocus^™

RealFocus^™ is a REALTOR^®-driven MLS System

Power, Performance, and Reliability through the power of technology.

With the RealFocus^™ MLS System, agents and their clients alike can have it all; Power, Performance, and Reliability, all coupled with the best that technology and innovation have to offer. The RealFocus^™ MLS System is not more than you need, it's just more than you expect and a lot more than you're accustomed to having.

• Power —

  The RealFocus^™ MLS System has the power to expand. Whatever your association's current or future plans may be; it's not a problem for RealFocus^™. Double your association size, add unlimited images and/or document attachments, or maybe go regional, it's all up to you. With RealFocus^™ you can do it all and still have capacity to do more.

• Performance —

  Technology and the method of implementation of that technology is the key to performance and scalability, and when it comes to performance, the RealFocus^™ MLS System really shines. The RealFocus^™ Team has truly harnessed the power of best-of-the-breed technologies. Based on the Dot.Net Framework and Microsoft SQL Server Platform, and utilizing the latest in WEB 2.0 and AJAX technologies, The RealFocus^™ MLS System can easily accommodate even the most demanding task at speeds that will make your agents smile. With RealFocus^™, your agents can soar above their competition and still have time to take in a round of golf, an evening at the spa or just simply spend a little extra time with the family.

• Reliability —

  REALTORS^® work 24/7 and do what it takes to get a listing or make a sale and they understand the importance of reliability and being held to a higher standard. With that being said, Shouldn't their MLS System be held to that same standard; Reliability available when and where an agent needs it. With RealFocus^™, that's exactly what they will have and what they will come to expect; Availability and reliability delivered each and every day.

Productivity Through the Power of Innovation

Productivity is the byproduct of innovation, and with RealFocus™, it's delivered. Trust your association to the leader in real-estate innovation. The RealFocus™ MLS System truly delivers productivity with industry first innovations like:

• Always Available Clustering Technology —

  When RealFocus™ stared in the real estate industry, the norm was nightly updates and scheduled downtime for server reboots. Not anymore!

• Real-Time Scheduled Client Listings Notifications —

  Agents and clients alike need to be kept updated. Information is delivered on schedule in real-time. Have a link? Click it! It's always up-to-date.

• Real-Time Mobile Interface —

  RealFocus™ was mobile when others were just learning to use their cell phones, having fully supported all WAP and mobile browsers with two real-time interfaces for nearly a decade.

• Integrated FAX —

  Instantly FAX or e-mail anything in the entire MLS System from any browser or mobile browser to any number in the USA - And best of all, it's on our dime.

• Fully Automatic / Integrated Agent IDX Website —

  Add an agent to the MLS and instantly they have a fully customizable real-time IDX Website - Free, with no modules to purchase and no updates to process.

• Universal Browser Support —

  Not just the first, but still quite possibly the only MLS vender to offer universal browser support. It's your world, you choose. Web TV or maybe the Wii browser, anyone?

• Dot.Net Framework —

  The power to support you is right here. You pick the browser, you pick the OS and we will supply the MLS system; It's fast, secure and responsive.

• RSS Feeds —

  Get syndicated; Give your agents the power to deliver. Information is KING, and with RSS feeds, everything can be delivered in real-time to any agent or client. Catch the real wave-of-the-future.

• Web 2.0 —

  Productivity to the people! No more screen-redraws.

• Integrated Showing Surveys —

  Stay in the know. Send and receive feedback about buyer showings with the click of your mouse. Ask questions customized for a specific listing, or just use a standard set of survey questions provided by RealFocus™; either way, everyone will be up-to-date without hassle.

• Accessibility and Usability —

  Ever feel a bit visually-challenged/impaired when using the computer? RealFocus™ was built with you in mind. With its presentation layer built separately from its structure, all browsers can easily make your experience a bit more visually appealing by allowing you to resize the page's text at the touch of a button. Furthermore, RealFocus™ is the first and only MLS System to put priority focus on Screen Reader Software (i.e. JAWS, Window-Eyes, or Hal) interpretation, making sure that REALTORS® who can't even see can still get the job done. Now that's dedication!

• "Best Route" Multi-Point Directions —

  Get more done in a day. Do you find yourself running frantically back-and-forth through the city, showing houses and meeting with prospects? The "Best Route" feature will make this a little more bearable by offering you a more efficient list of Waypoints, cutting your time between destinations. If only it could drive you there, too.

Efficiency Through the Simplicity of Intuitiveness

Today, REALTORS® are faced with clients that not only expect more attention, but also demand a higher level of sophistication and technical understanding. The RealFocus™ MLS system is filled with intuitive features that will help to make even the most technically-challenged agent look sharp and on the cutting edge of technology. We encourage you to compare our features, functionality and ease-of-use with any other Web-based MLS software solution. See why you should choose the RealFocus™ MLS system today.