Press Releases

Innovative Marketing Communication Platform release

RealFocus Announces Release of Innovative Marketing Communication Platform to the Real Estate Industry

Knoxville, Tennessee – August 22, 2011 -- RealFocus announces the release of RealFocus Contact, an innovative marketing communications platform specifically designed for Realtor Associations, Brokers and Agents. Recognizing the need REALTORS® have to find more efficient ways to attract clients and improve the real estate selling process, RealFocus Contact has stepped in to fill this void. RealFocus has worked with REALTORS®, brokers, board members, MLS staff and top notch developers and designers to create a marketing communication platform that combines text, text to voice, QR Codes, property websites, and an email campaign system.

With RealFocus Contact the agent simply adds their unique phone number, property keyword and/or QR codes to yard signs, flyers, website, ads, etc. The buyer can then call, text or scan the QR code via their cell phone to receive important listing information.

When buyers call or text for information, the RealFocus Contact system instantly captures their mobile phone number and automatically puts the lead information into a property specific database.

The RealFocus Contact Dashboard organizes and allows the agent to interact with their leads, manage properties and provide custom reports for sellers. It also allows the agent to easily administer future email and text marketing campaigns, as well as send outbound emails or text messages back to potential buyers that have called or text requests for information – including open house announcements, price reductions, newsletters or any other custom message the agent feels necessary.

“Today’s real estate market just won’t allow REALTORS® to miss out on any opportunities. Buyers want information on a property when then want it no matter where they are and RealFocus Contact provides that capability. I believe that REALTORS® across the country will agree that RealFocus Contact is a marketing platform that will aid them in getting more listings, more leads and more closings”, says Fred Hess, Director of Marketing and Sales.

For additional information related to RealFocus Contact, please contact us at, 865-246-5500 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.realfocuscontact.com

RealFocus is a division of VIC, a web technology agency that develops software with the end user in mind. RealFocus develops software specifically for the Real Estate industry. For the past 10 years REALTORS® across East Tennessee and metro areas such as Knoxville have been using RealFocus MLS, the flagship hosted software solution for Realtor associations. With a small business way of thinking RealFocus is embracing technology to deliver the tools REALTORS® need to simplify their everyday lives.

NAR News 2011

Clareity's 2011 NAR Mid-Year Meeting Report

http://www.callclareity.com/nar2011midyear/index.cfm

MLS Software Update

RealFocus MLS News On the tradeshow floor, it was MLS "business as usual" with vendors showing off their latest systems and features.

There were two "new" vendors in DC. Actually neither are brand new, but we felt it worth mentioning a couple of new potential choices in MLS software.

Discover MLS hasn't yet established a floor presence, but was seeking its first "real" MLS customer to add to its base of smaller MLSs that were part of CalREDD. Warren Andrich, Discover's sales leader, said they are willing to give a great deal for an MLS willing to give them a shot.

RealFocus - which has provided the MLS system for Knoxville for 10 years - got their first booth this year! The system made an impressive showing, with popular features like multi-tasking and cross-browser compatibility and innovative features - like being able to combine the results of multiple searches in a single result set (color coding the results by search) as well as some slick one-line report column manipulation features. While client collaboration and a few other features are still in-progress, we're going to keep our eyes on these folks as an up-and-comer!

Revolutionizing the MLS System Market

FOR IMMEDIATE RELEASE:
www.RealFocus.com

RealFocus To Revolutionize The MLS System Market With New Version Release

RealFocus announces RealFocus 2.0. The new MLS system release, redesigned from the ground-up, delivers features, usability, and value never available before to Realtor associations across the globe.

Knoxville, Tennessee -- April 7 , 2011 -- RealFocus announces the release of RealFocus 2.0, the most advanced MLS system available in the market for Realtor associations. After creating and having much success with the original RealFocus MLS for close to 10 years, the system has been updated to answer the challenges of today's market that Realtor's face. Recognizing the need Realtors have to find more efficient ways to attract clients and improve the real estate selling process, RealFocus 2.0 has stepped in to fill this void. RealFocus has worked with Realtors, brokers, board members, MLS staff and top notch developers and designers to create an MLS system that guarantees the best user experience from system usability perspective down to the feature set.

RealFocus has been developed using the latest in Real Estate technology. What does this translate for Realtors, Brokers and Associations? A look and feel customized to the specific needs of clients, fast access to information, zero web page refreshes and most of all the ability to multitask within the MLS system. As an industry leader, RealFocus is using new technologies to deliver the first system built on an architecture that ensures Realtors are spending less time waiting and more time marketing and selling their properties. Being fully RETS compliant, and following all Realtor association mandated policies provides peace of mind while offering unmatched levels of reliability.

A key component to selling a home is being able to find the perfect place for buyers. RealFocus MLS allows Realtors to use a basic search, customize their own search form, and perform multiple searches at once within the same browser window. There is no limit on the amount of searches a RealFocus MLS user can make simultaneously.

RealFocus also now offers several more ways to communicate while further improving all the previous methods of contact. The ability to send and receive SMS (text) messages for a listing, along with free faxing and e-mail from anywhere within the system are just a few.

RealFocus has developed a set of tools that will allow any association to integrate seamlessly any third party software in use by the association into RealFocus 2.0 with minimal effort. The value proposition skyrockets considering RealFocus's ability to generally provide RealFocus MLS for a fraction of the cost of others. "After over 10 years of development and feedback from thousands of current RealFocus users we are very excited to share RealFocus 2.0 with Realtor associations across the country and prove that it is possible to provide cost savings and the most comprehensive feature set at the same time. This is what we call value", said Steve Siopsis, President.

For additional information related to RealFocus 2.0, please contact us at, 865-246-5500 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

RealFocus is a division of VIC, a web technology agency that develops software with the end user in mind. RealFocus develops software specifically for the Real Estate industry. For the past 8 years Realtors across East Tennessee and metro areas such as Knoxville have been using RealFocus MLS, the flagship hosted software solution for Realtor associations. VIC, the development and delivery of all Realtor solutions through a world-class datacenter within its headquarters. With a small business way of thinking RealFocus is embracing technology to deliver the tools Realtors need to simplify their everyday lives.

Sources:
http://www.prwebdirect.com/pressreleasetips.php
http://www.tamingthebeast.net/articles3/press-release-tips.htm